How StopPitching works — and how we keep it free
This page explains both how to play and, in full, how the site makes money. We think you should never have to guess at either.
Free to play, for entertainment only
StopPitching is a free-to-play fantasy football game. There is no entry fee, no real-money prizes, and no gambling mechanic anywhere on the site. You build a fictional squad, score it against a transparent points system, and play again next gameweek. That's the entire product.
£0 to play
Every formation, every player and the calculator are free for anyone who visits the site.
Not gambling
There are no cash prizes, deposits, or wagers. See our Disclaimer for the full legal framing.
Fictional league
Every club and player in the Team Builder is fictional, created purely for gameplay.
Playing a gameweek
1. Choose your formation
Pick between 4-4-2, 4-3-3 and 3-5-2 on the Team Builder page. Each formation opens a different number of defender, midfielder and forward slots.
2. Draft within budget
You have a £100.0m budget to fill all 11 slots. Pricier players tend to carry a higher projected points average — balancing the two is the whole game.
3. Score performances
Use the built-in calculator to turn a match performance (minutes, goals, assists, cards, clean sheets and more) into fantasy points using our published scoring table.
4. Rebuild and repeat
Swap underperforming picks, try a new formation, and run it back next gameweek. There's no limit on how often you can rebuild your squad.
Our business model, in full
Free products still cost money to run: hosting, development time, and the hours spent maintaining the Team Builder and calculator. Here is exactly how we cover that, with nothing left out.
| Revenue stream | How it works | What it means for you |
|---|---|---|
| Display advertising | We show clearly labelled ad space in defined areas of the site, separate from the Team Builder and calculator themselves. | You may see ads on some pages; they never block or interrupt actual gameplay. |
| Affiliate & sponsorship partnerships | From time to time we may feature a sponsor or partner promotion. If you engage with it, we may earn a referral commission. | Sponsored content is always labelled as such; it never determines Team Builder data or scoring rules. |
| Aggregated, anonymised analytics | We use privacy-respecting analytics to understand which features are used, in aggregate. | This helps us improve the game; see our Privacy Policy for exactly what's collected. |
What we deliberately don't do
- We don't charge entry fees, subscriptions, or pay-to-win upgrades.
- We don't sell your personal data as a business model.
- We don't run gambling, betting, or deposit-based mechanics of any kind.
- We don't interrupt the Team Builder or calculator with promotional pop-ups.
Why this keeps us free, permanently
Advertising and partnership revenue scale with how many people enjoy the site — not with how much any individual player spends. That means the incentive is to make the game genuinely good, not to squeeze payments out of players. It's a simpler, more sustainable model for something meant to be fun.
Questions about how we operate?
Read our Privacy Policy and Disclaimer, or reach out directly on our Contact page.